Scam item but how to report it?

http://www.ebay.co.uk/sch/Campers-Carav ... 6.c0.m1538 takes to an Ebay list. Click on the top motorhome & it takes you to a page which flips in 2 seconds to the scam page:

http://cgi.co.uk.campers-caravans-and-m ... 0425781444

but how to report it?

from questions at foot of page some poor person looks like they are already being drawn in.

From ebay's policies:

If you suspect a listing is fraudulent or inappropriate you should use the “Report this item” link at the bottom of every listing page

I would just go the standard reporting route on this one.