I asked a few of our site specialists to take a look at the site in question, and have done some searching myself.
Let's take a look at what we have found:
First, the registration:
Registered on: 26-Nov-2011
Renewal date: 26-Nov-2013
Last updated: 01-Dec-2011
So the site was registered a month ago, and for 2 years, the minimum period for a .co.uk site. This is a red flag, especially when you are dealing with a site advertising electronics at a below normal price.
The site is registered to an individual, not a company. Again, a red flag. Company websites are typically registered in the name of the company.
Then there's the registration address. The postcode on the address in Sunderland is wrong. Typically, you should be able to expect a company to know its own location. Now when you look at the actual website, no physical address or phone number is listed (incidentally, location is required by law for UK businesses, so if this were a legitimate business, it would be in violation of the law). There is an address in West Glamorgan listed in the "return" section of the website. It's nowhere near the registration address. According to distancefromto.net, the distance between Sunderland and West Glamorgan is 378.57 km. Neither matches the Registered Office for the real company Bay Ltd, which is in Milton Keynes.
Moving on to the site itself:
First, we have the web of trust logo. The site owners have copied a graphic from web of trust. It is not a legitimate web of trust icon. It is in fact a stolen copyrighted image. The site is not a trusted merchant--in fact, it hasn't been rated at all at the time I am typing this (though I am sure it will soon have a negative rating).
http://www.mywot.com/en/scorecard/www.baymobile.co.ukThen we have the TRUSTe logo. A quick check on the TRUSTe site yields this result:
So again, we have another stolen graphic that is fake.
Next, we have the hackersafe logo. McAfee bought scanalert some time ago, and no longer uses that logo. So we have a one month old site showing a trust seal that doesn't even exist.
The site contains visa and mastercard logos--but when you look at payment options, it doesn't actually take either.
Looking at the ordering page: The ordering page is insecure, another huge red flag (if it wasn't already clear this was a fake anyway).
Moving on to the "about us" information, it's amazing how many exact matches we have to other fake or dodgy phone and electronic sites.
https://www.google.com/search?q=%22+aims+to+keep+you+attached+with+the+latest+technology+mobile+phones%22&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a#q=%22+aims+to+keep+you+attached+with+the+latest+technology+mobile+phones%22&hl=en&client=firefox-a&hs=T24&rls=org.mozilla:en-US:official&prmd=imvns&ei=lH_6TsnuJMj10gHcuN2NDA&start=10&sa=N&bav=on.2,or.r_gc.r_pw.,cf.osb&fp=8bad52dc14d635c1&biw=1280&bih=593I could continue (and even point out the poor English for a supposed UK site) but I'd say it's already pretty clear.